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Al Rashid Draft 2

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PRESENTATION OUTLINE

1.

AL RASHID MOSQUE

A PRESENTATION AND DISCUSSION
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2.

WHAT ARE THE CHALLENGES?

MEMBERSHIP. STORIES. COMMUNITY.
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3.

WHAT DO WE WANT TO BE?

ORGANIZATION. COMMUNITY. NATIONAL.
Photo by Shazron
4.

WHAT CAN WE DO?

ACQUIRE. ENGAGE. CONVERT. TALK.
Photo by Scalino
5.

HOW DO WE DO IT?

STRATEGY. ACQUISITION. ENGAGEMENT. CONVERSION. CONVERSATION.
Photo by ITU Pictures
6.

STRATEGIC OPPORTUNITY

  • "Everyone has a place..."
  • Engage visitors where they are
  • Present Al Rashid in context
  • Build emotional connections
  • Talk about past & future
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7.

GRAND VISION

WHERE DO WE REALLY WANT TO BE?
Photo by Martin LaBar
8.

YOUR TOOLBOX

  • Goals
  • Strategy
  • Tactics & KPIs
  • Technology
  • Curiosity & Commitment
  • Time
Photo by Evil Erin
9.

APPROACH

  • Loops
  • Flexibility
  • Results
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10.

THANK YOU.

Photo by Alesa Dam

Idris Fashan

www.redpaperclip.ca