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PRESENTATION OUTLINE

under armour

by julian campbell
Photo by Leo Reynolds

WHEN Is IT ?

  • Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. it was found in 1996 by kevin plank

kevin plank

  • kevin palnk was born August 13th, 1972 and attended the university of Maryland, college park

when did it start?

  • t the University of Maryland, he launched various businesses of his own. Plank developed Cupid's Valentine, an annual business that sold rHe put away $17,000 from the rose business, which eventually became seed money for Under Armour.

imfluence

  • The original concept for Under Armour was born out of necessity, as Plank was the self-proclaimed “sweatiest guy on the football field”. Frustrated by his sweat-soaked cotton T-shirts' inability to keep him dry and comfortable, he started the hunt for a material that would wick the sweat from his body to make him lighter and faster.[1

what do they design?

  • they design stuff such as hats,shirts,pants,shoes and sports clothing for all ages

awards?

  • Under Armour Won 'Brand of the Year' at the Footwear News Achievement Awards
  • In 2014 they won the Marketer of the Year. etc.

logo

Photo by Leo Reynolds

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