Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. it was found in 1996 by kevin plank
t the University of Maryland, he launched various businesses of his own. Plank developed Cupid's Valentine, an annual business that sold rHe put away $17,000 from the rose business, which eventually became seed money for Under Armour.
The original concept for Under Armour was born out of necessity, as Plank was the self-proclaimed “sweatiest guy on the football field”. Frustrated by his sweat-soaked cotton T-shirts' inability to keep him dry and comfortable, he started the hunt for a material that would wick the sweat from his body to make him lighter and faster.[1