Este trastorno ha sido el objeto de inspiración para múltiples libros y películas que tratan de caracterizarlo.
It is almost impossible to stop with three books, but if you're marketing online reading Hitmakers by Derek Thompson, Made to Stick by the Heath brothers, and Start with Why by Simon Sinek would be highly recommended.
This presentation also uses ideas from:
Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant
by Kim
Linked: The New Science of Networks
by Albert-László Barabási
The Wealth of Networks
by Yochai Benkler