Website Deconstruction

Hello! I'm Mandy.

Why do I need one?

What makes a good website?

Set your website intention first.

Website Best Practices

• Make it easy to navigate
• Have a business appropriate design
• Accessible contact details
• Compelling About page
• Unique content that offers value
• Social proof (reviews, testimonials,etc.)
• Make it fast, responsive, and secure

According to the Stanford Persuasive Technology Lab, 46% of site visitors say a website’s design, including font size, color scheme, layout, and site navigation, is the #1 criterion for discerning the credibility of the company.

The Know, Like, & Trust Factor

I Know You

• Participate in & build community
• Be present online and offline
• Attend events
• Spark and join conversation

I Like You

• Be yourself
• Build social proof
• Be clear about your story
• Match your brand

I Trust You

• Consistency
• Congruency
• Clarity
• Communication

This is the one place on the web where you can control your message and own your presence.

HOW CAN I GET FOUND?

Getting found takes time & investment in search engine optimization (SEO).

Basic SEO Factors

• Search Accessibility
• Content
• UX & Design
• Speed
• Links, Citations, & Social
• Keyword Research
• Relevancy, Trust, & Proximity

HOW WILL I KNOW IT'S WORKING?

Untitled Slide

I'm ready to Launch

Checklist

• Develop your brand
• Get a domain, hosting & SSL
• Choose your platform
• Build out your pages and content
• Test your site for speed and UX
• Optimize for being found
• Install Google Analytics
• Measure, analyze, and repeat

ANY QUESTIONS?