Beaver Creek Brand Story
Published on Nov 30, 2015
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PRESENTATION OUTLINE
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For affluent families looking for the ultimate ski vacation experience
Beaver Creek is in a class of one
Our guests seek a world-class tailored experience
Luxury and service are key drivers to visit
culmination
of uniquely Beaver Creek experiences
spoil you
for anywhere else
intimate
alpine village
legendary
attention to detail
world-class
mountain
guest characteristics
- highest income
- highest loyalty
- highest % destination
- highest spend
- highest ski school usage
guest profile
- Median HHI >$400K
- NY, Chicago, Dallas/Ft. Worth, Houston, LA, Miami
- Mexico, Brazil, Australia
- Age 35 – 54; Median Age 42
- 63% Male; 37% Female
- 57% Families; 45% with Children
competition
- deer valley | aspen
- hawaii | cabo | st. barts
more than winter
more than skiing
summer competition
- hamptons | vineyard
- tuscany | et. al.
