HEY YOU. 7 Real Things About Social Business. by Katie

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Slide Notes

HEY YOU. 7 Real Things About Social Business.

Published on Nov 24, 2015

The stuff no one tells you about the business of social media. Pass it on to the next generation.

PRESENTATION OUTLINE

HEY YOU. YEAH YOU.

7 REAL THINGS ABOUT SOCIAL BUSINESS.

Photo by Jim Gardner @esquisite

1. if it doesn't make money,

DON'T DO IT.

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2. stay close to the cash register

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3. DON'T BE A SIDE PROJECT.

USE SOCIAL TO ACHIEVE LARGER BUSINESS GOALS.

Photo by roberthuffstutter

4. PROVE IT.

USE ANALYTICS TO PROVE SUCCESS.

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5. JUSTIFY IT

USE ANALYTICS TO JUSTIFY YOUR REQUESTS

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6. UNDERPROMISE

OVERDELIVER.

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7. REPLICATE SUCCESS.

Photo by Boyce Duprey

PASS THESE ON TO THE NEXT GENERATION.

THANKS. @ESPN_PRODGIRL

Photo by Instant Vantage

Katie Richman

http://espnW.com