Bose

Strength

• technology leadership
• strong market position
• valuable brand name

technology

• ground breaking technology 
• bass improvement, reducing size of speaker units 
• convenient and accessiable

market position

• 42.5% market share in 2013
• major partnership with luxury automobile brand like Mercedes and Porsche 
• Acoustic Wave is recognized as best in home theatre market
• over 160 retailer stores in North America

valuable brand name

• 90% customer awareness of brand name in market survey 
• high recognition in oversea market

weakness

• lack of size
• lack of product line

lack of size

• relatively small comparing to its major competitors like Sony 
• lack of marketing and financial resources as its larger size competitor

shortage of product line

• the minimum price for bose product is $100
• high priced product lack advantage in new market 
• cannot compete with its competitor in middle or low end market 
• lose of valuable amount of annual revenue and marketshare