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PERSONAL BRANDING: A Practical, Tactical Guide

Published on Mar 09, 2016

One of the most important things that anyone can do for their long-term success is to build, establish and solidify their own personal brand.

The earlier that a personal brand is developed the better.

There are a ton of great ways to accomplish personal brand building and I encourage everyone to research and test every option.

This deck is a simple, straightforward guide to personal brand building though....something for those of us that consume information more effectively when it's fed in small, digestible doses.

So, check out this quick practical, tactical guide to personal brand building. And if you have any questions, then please feel free to find me online at @vinnylabarbera on your social network of choice.

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1.

PERSONAL BRANDING

A PRACTICAL, TACTICAL GUIDE
Photo by ramseymohsen
2.

PERSONAL BRANDING IS...

  • The process of managing and optimizing the way that you are presented to others.
3.

WHERE TO START...

Photo by Magic Madzik
4.

HOW DO YOU LOOK ONLINE?

  • Search Engine Results
  • Public Social Media Activity
  • Website / Blog
5.

HAPPY WITH WHAT YOU SEE?

6.

OH NO, THIS IS NOT GOOD...

  • No results? You've got work to do.
  • Bad results? You've got even more work to do.
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STEP 1: FIND YOUR FOCUS

Photo by KarenBaijens
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WHAT HOLDS YOUR ATTENTION?

  • Something that you're really good at
  • Something that you're passionate about
  • Something that you read about a lot
  • Something that you've been interested in for awhile
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STEP 2: CREATE CONSISTENCY

Photo by garryknight
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BUILD BRAND EQUITY EVERYWHERE

  • Reserve your name on all social channels
  • Use the same name and photo
  • Use a consistent design (logo, colors, fonts, etc.)
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STEP 3: CREATE

Photo by katerha
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SHARE YOUR ENTHUSIASM & EXPERTISE

  • Write content
  • Produce videos or audio
  • Design / build something
  • Post updates frequently
  • Be helpful
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STEP 4: NETWORK

Photo by luc legay
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MAKE CONNECTIONS WITH OTHERS...

  • Become a connector
  • Give before you take
  • Listen
  • Surround yourself with smart, successful people
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STEP 5: BE READY

Photo by Paul L Dineen
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JUMP ON OPPORTUNITIES...

  • Monitor your online mentions and act quickly
  • Use opportunities to gain experience or expand your network
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HELPFUL TOOLS

Photo by prozla
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LEVERAGE THE TOOLS AVAILABLE TO YOU...

  • Google
  • Buffer
  • Mention
  • Canva
  • IFTTT
  • BuzzSumo
19.

"If people like you they will listen to you. If people trust you, they'll do business with you."

- Zig Ziglar

20.

@VINNYLABARBERA

FOUNDER / CEO of @imFORZA

Vinny La Barbera

https://www.imforza.com