Loyalty Ford treated his workers very well. He implemented a daily $5 dollar wage, he believed this would increase the workers happiness and productivity
Responsibility Ford was never selfish with the money he was making. He put a lot of the money he made back into his business to forward his business and help his workers
Confidence Ford was an innovator. That itself takes a lot of confidence, but he wasn't just any innovator. He completely changed the automobile industry forever.