Marketing Section
Published on Nov 18, 2015
Creating a marketing plan for startup -- Business Plan Homework
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PRESENTATION OUTLINE
Marketing Section
Assumptions
- You're Bootstrapping
- No magic $ or extra staff
- Goal: identify how your market will be built
- From scratch, over time
Value Proposition:
What key thing
do you have that
no one else does?
"While you'll certainly need to sort through your product features and benefits,
if you want to create a brand people trust and recommend, you'll need to offer an emotional benefit.”
—Jim Joseph, Cohn & Wolfe
Marketing Strategy
- Focus on primary customer
- Build strategic partnerships
- Incentivize sharing
- Build an integrated approach
Track Competitors
- Google Alert
- Follow on social channels
- Analyze customer engagement
- Sign-up for their stuff
Basic Marketing Toolkit
- Blogging/Guest Blogging
- Social Media (no more than 2)
- Opportunities for data capture
- Develop branded content
- Search engine optimization
Source: Social Media Today, Basic Marketing Toolkit
Toolkit Continued
- Events: host or participate
- Direct marketing
- Advertising
- PR: paid, earned, owned, shared
News Media Outreach
- Industry
- Consumer
- Business
