PROMOTION AND PLACEMENT

PROMOTION CLOGARD

• The company has invested in marketing the product in distribution level
• It secured self space for focused displays
• Rewards retailers and sales teams for strong brand presence
• Advertising focuses on Clogard's efficacy and tell that tooth paste doesn't need stripes
• The tingling sensation when using Clogard is the work of clove oil which provides extra protection

PROMOTION CLOGARD(CONTINUED)

• They advertise on value for money due to their flexi tube
• As below the line marketing Clogard conducts dental awareness programes in schools and clinics
• They have tied up with leading tabloids too
• They are a member of the Srilanka dental association, university of peradeniya and other universities
• They mainly promote sound dental hygiene in Srilanka

PROMOTION(SIGNAL STRONG TEETH)

• Promotes the whitening of teeth and dental awareness
• Provides free dental care check ups
• Sampling of toothpaste to pre school and primary school
• Conducting large scaled community based oral health camps

PLACEMENT

PLACED WHERE?

• Supercenters
• Supermarkets
• Groceries
• Where else?