SOCIAL MEDIA REPORT

JULY 2015

FACEBOOK

FACEBOOK KEY METRICS

• Likes: 210,150
• Engaged users: 5,789
• Reach: 90,597

TOP POSTS

• EOSS Posts - 18 July at 17:58
• Free Bus for EOSS - 16 July at 20:16
• Gujarati Font Cover Pic - 18 July at 15:29

ANALYSIS

• Paid campaign is must
• Reaches may fluctuate every week
• Less number of posts less reaches for page
• Boost post is always a better option than boost page.

RECOMMENDATIONS

• Need to increase number post posts per day
• Focusing not only on shopping, we need to cover some real time trend posts like celebrity birthdays+festival+food+selfies at VR Surat+special day+visitors picture album.
• We need to add VR Surat logo watermark in each and every images even if images from brand side, we have to edit it.

TWITTER

TWITTER KEY METRICS

• Followers: 1,129 - 63+
• Mentions: 31 - 47.6%+
• Tweet impressions: 6,916 - 97.3%+
• Tweets: 29 - 81.2%+
• Profile Visits: 532

TOP TWEETS

• Movie Schedule - 10th July to 16th July
• Mexican Food Tweet
• Mufti up to 40% Tweet

ANALYSIS

• The more tweet you do the more followers you will get
• At least 3-4 tweets per day will work
• Marking GPS location as Surat is good practice to do

RECOMMENDATIONS

• Need to generate more content to link with trending #tag, we must go "in general" in this sense
• All the cover pictures and profile picture we should make for twitter as well which we putting on FB.
• "More Expectation reduces JOY": This quote we should keep in mind in the case of twitter for local business/mall/shop.

Thank You