BASIC DESIGN PRINCIPLES

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WHAT IS A MODULE?

• Design made up of same form
• Has to be simple
• Can be repeated or transformed

REPETITION

• Reproduction of modules
• Harmonic and rythmic

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GRADATION

• Effect of similarity and growth
• It must be progressive

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RADIATION

• Special case of repetition and gradation
• Modules rotate around an axis
• May have a vibrant effect

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ANOMALY

• Presence of irregularity in regular design
• Mild or considerable interruption
• Attracts attention, soothes monotony
• Transforms or breaks regularity

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CONTRAST

• Comparison that makes differences stand out
• It can be applied on regularity and anomalies

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CONCENTRATION

• Distribution of modules in certain points
• May present rhythm or tension

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