GolfNow Mobile

Where is Golfnowmobile Today

• Top 27 Sports Category iOS
• Daily Download Estimate 2000-4000
• Retention Rate - 5% & CPI - TBD
• Need to integrate Flurry

1st Month Deliverable

• URGENT: Product Iteration program to increase Retention %
• Goal to hit Top 20 in Sports or +1000 daily download
• Product Iteration Presentation by June 25, 2012 
• Focus 80% Organic Downloads & 100% Retention Rate 10%+ 
• Update Schedule to implement product update June 30, 2014

2nd MOnth Deliverable

• 2nd Product Iteration July 10, 2014 
• Tech team to implement P.I.
• ASO Update Schedule: July 16, 2014
• ASO/Ad network combo: July 28, 2014
• Goal 6000 Daily Downloads w/paid ads

3rd MOnth Deliverable

• Goal  to hit 10,200 daily downloads
• Maintenance ASO/Ad network promotion 
• 3rd product iteration August 15, 2014
• Update Schedule August 30, 2014
• Goals: CPI to $1.58 RR: 30% 

Biggest Challenge

• To increase retention rate from 5% to 20%
• Product Iterations Program #1
• Ad Network Budget $3,367.50
• Download Needed 2,245

Total Daily Download Goals

www.mobileaction.co