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Marketing Your Home With The Highland Group
Published on Nov 22, 2015
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PRESENTATION OUTLINE
THE HIGHLAND GROUP
Marketing Your Home To the World
At the Highland Group, we specialize in 5-star service. We want your experience of selling real estate to be so spectacular, that you'll want to tell everyone you know about us...and that can only happen if we give you our very best.
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* Experience
We realize that the real estate transaction has become more complex in the recent decade - contracts and disclosures have expanded, paperwork has tripled, and there are many more steps to the process.
We believe that communication is the key to moving through the processes with the utmost success. We pledge to keep communication as a priority.
We believe that communication is the key to moving through the processes with the utmost success. We pledge to keep communication as a priority.
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Communication is our priority
We will communicate often throughout the process with varied media
To inform and eliminate ambiguity
Communication is a priority, our communication tools will fit your style and preferences, creating an open informative environment. Your successful transaction is our goal, and communicating clearly throughout the process is the vehicle to get us there.
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*ONLINE MARKETING
YOUR LISTING WILL NEVER GO UNNOTICED
Our websites and blogs are optimized to be found by buyers who are searching for Real Estate.
As mobile searches have increased over 600% in the last several years! our sites are designed to capture those mobile searchers.
Our listings are syndicated to over 50 real estate specific websites, all the places where buyers are looking.
Targeted Social Media sharing through strategic sponsored posts and video will get your home in front of the right buyers.
As mobile searches have increased over 600% in the last several years! our sites are designed to capture those mobile searchers.
Our listings are syndicated to over 50 real estate specific websites, all the places where buyers are looking.
Targeted Social Media sharing through strategic sponsored posts and video will get your home in front of the right buyers.
Photo by tommipictures.de
PROFESSIONAL PHOTOS
TO SHOWCASE YOUR HOME'S BEST FEATURES
Professional Photos make your listing stand out.
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Photos Are the First Impression
Professional photos can highlight features
Professional Photos Can Expand Spaces
Professional Photos Can Show the Flow of the Rooms
Professional Video
To showcase your home
at the highest level.
Only 8% of Realtors use video.
High Definition Videos showcase our listings at the highest level of professionalism
Photo by @yakobusan Jakob Montrasio 孟亚柯
Home Video Tours Get Found in Search
Strategically placed listing pages that are found in organic search by likely buyers
• Today’s buyers are looking for lifestyle and community, our blogs highlight the community and the neighborhoods and provide that personalized local information that they’re looking for.
• Today’s buyers are looking for lifestyle and community, our blogs highlight the community and the neighborhoods and provide that personalized local information that they’re looking for.
OPTIMIZED BLOGS AND WESITES
SO YOUR LISTING GETS THE MAXIMUM EXPOSURE
Our blogs and website provide detailed information about the processes and best practices of the real estate transaction, they provide market statistics and analysis, and nuanced local information that may not be found on the larger national sites.
• This allows us to showcase our sellers’ properties and to provide valuable information to home buyers. Karen has been locally and nationally recognized for her blogging and social media expertise, and has even trained brokerages in the process of internet marketing.
• This allows us to showcase our sellers’ properties and to provide valuable information to home buyers. Karen has been locally and nationally recognized for her blogging and social media expertise, and has even trained brokerages in the process of internet marketing.
Photo by Robert S. Donovan
*UP TO DATE TECHNOLOGIES
THAT ENHANCE AND MAKE THE PROCESS GO SMOOTHER
Technologies exist to make the communication and transaction smoother.
Photo by WarzauWynn
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• E-signatures
• Cloud Document Sharing and Communication
• Electronic Lockboxes
• Cloud Document Sharing and Communication
• Electronic Lockboxes
*Our REal Estate Partners
What does experience mean? Transactions have gotten more complex, the industry more complex. Experience the difference that experience makes.
Photo by Matt @ PEK
REAL ESTATE Concierge PARTNERS
- Lenders
- Settlement Attorneys
- Home Inspection, Radon, Well & Septic
- Home Improvement, Engineering
- Stagers
Our Team of Professionals share our values and are available to offer a continued Concierge Experience. We bring together the best team of real estate professionals to take care of all the aspects of your real estate transaction:
• Lenders
• Settlement Attorneys
• Home inspection
• Radon
• Well & Septic
• Insect
• Home improvement
• Painters
• Engineering
• Stagers
• Lenders
• Settlement Attorneys
• Home inspection
• Radon
• Well & Septic
• Insect
• Home improvement
• Painters
• Engineering
• Stagers
Photo by xavi talleda
We bring together the best team of real estate professionals, who share our values, to take care of all the aspects of your real estate transaction
Other points where experience matters:
• Personalities (agents and clients)
• Foreclosures
• Short sales
• Negotiation
• Market transitions – predictive approach
• Personalities (agents and clients)
• Foreclosures
• Short sales
• Negotiation
• Market transitions – predictive approach
Photo by jeffweese
We pledge to give you our very best - Concierge Service.
Whether you are a first time seller or a veteran, we value you and recognize that you are our business.
Photo by tallpomlin
