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Slide Notes

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Online Cause Marketing

Published on Nov 27, 2015

My presentation at Il Sole 24 Ore master class on Digital Marketing

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PRESENTATION OUTLINE

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ONline cause marketing

Everything I know about
Photo by Jordi Ferrer-Beltran
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wfp's Primary stakeholders

  • Governments
  • Private partners
  • Individuals
  • Media
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Photo by Jason A. Howie
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A little math

  • Take a combined community of 1 million users
  • Organic reach 2% = 20,000 users
  • Average engagement rate 3% = 600 users
  • Average number of followers = 150
  • Viral reach = 90,000 users 
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a little math

  • Viral engagement of 2%= 1,800 users
  • Total reach = 110,000 users (per post) 
  • Total engagement = 1,800 (per post)
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Photo by sickmouthy
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Photo by XPRIZE Foundation
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Grazie!

(thank you)

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