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Slide Notes

DownloadGo Live

modern marketing in an evolving digital world

Published on Nov 18, 2015

For the mid-states association of college stores annual conference

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PRESENTATION OUTLINE

1.

SO...

90 MINUTES IS FOREVER
2.

"The mind can only absorb what the seat can endure."

Photo by pepe50
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SO USE YOUR PHONES!

#MSACS
Photo by afagen
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Photo by Sarah Ross photography
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Omaha / 28 / Style liker / INTP / Serial Entrepreneur

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PRINCESS LASERTRON

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REACHING CUSTOMERS WHERE THEY ARE

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MAGAZINES & MEDIA

THE OPPORTUNITY TO SHARE EXPERTISE + ESTABLISH CREDIBILITY
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SPEAKING AND TEACHING ON THE ROAD

HUMANIZING THE SOCIAL MEDIA RELATIONSHIPS
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CAMP COWORKING

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15.

HELLO HOLIDAY

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CHANGES IN HOW WE INTERACT WITH USERS

  • We can more accurately target and find them
  • We can reward them for early loyalty
  • Analyzing their online behaviors: micro focus group
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MAKE YOUR MESSAGE RELEVANT

WATCH ONLINE HABITS OF PEOPLE YOU WANT TO REACH
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WHO IS YOUR CUSTOMER?

WHAT SPACES DO THEY ALREADY OCCUPY?
Photo by evalottchen
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YOU NEED GOOD CONTENT.

DONT BE LAZY
20.

FIGURE OUT YOUR STRENGTHS

AND WHICH PLATFORMS THOSE STRENGTHS PLAY TO
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22.

WHAT IVE LEARNED

23.

BLOGS AS A MAIN PLATFORM ARE LOSING VALUE

Photo by Nina Matthews Photography
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FIND THE RIGHT PLATFORM

TO MAKE ENAGAMENT MORE NATURAL
Photo by Jason A. Howie
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50% OF TWEETS

SHOULD BE RESPONSES TO OTHERS
Photo by MDGovpics
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MOST WONT LAND ON YOUR BLOG

SO INVEST TIME IN STREAMING PLATFORMS
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MAKE IT PRETTY

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"QUALITY" IS A MINIMUM STANDARD

THE "PRETTY" IS THE DIFFERENTIATOR
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DIGITAL, EMOTIONAL, PHYSICAL

30.

70% of a consumer's decision to purchase a product is emotional.

-David Kahneman

Photo by Yuliya Libkina
31.

STUDENT DESIGNERS ARE THE BEST DESIGNERS

Photo by adactio
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DESIGN PERVADES YOUR BRAND

YOUR CULTURE, YOUR CUSTOMER'S EXPERIENCE
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WHAT YOU CAN DO TODAY

Photo by DeaPeaJay
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RELATIONSHIP-BUILDING

SEEK PEOPLE TALKING ABOUT WHAT YOU DO
Photo by Kevin N. Murphy
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INSTAGRAM

SHARE THE HUMANITY OF YOUR ORGANIZATION
Photo by DASxTESAPECK
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  • Behind the scenes
  • Sneak peeks
  • Employee spotlights
  • Contests
  • "What's on my desk"
Photo by nickcastonguay
37.

FACEBOOK

Photo by Robert S. Donovan
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  • Use original images (no memes)
  • Tag relevant organizations and other pages
  • Pictures of customers and students
Photo by minnepixel
39.

EASY MISTAKES

Photo by Brett Jordan
40.

CONTENT WITHOUT CONTEXT

Photo by miskan
41.

When people's attention spans are already zero, how do you reach them with your story?

Photo by Robert S. Donovan
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LISTEN AS MUCH AS YOU SPEAK

USE SOCIAL MEDIA LIKE YOU WOULD WORK THE ROOM AT A PARTY
Photo by Juliana Coutinho
43.

THIS IS A BIG SHIFT

Photo by ®DS
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It's not about being the loudest, it's about being the most mindful.

Photo by clickykbd
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Just providing good customer service isn't enough anymore.

Photo by garryknight
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BOSSES DONT PAY THE BILLS.

CUSTOMERS DO.
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IT'S ABOUT THE SOFT SELL

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The time and effort we put into building relationships is more valuable than our information or products.

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SOCIAL MEDIA IS AN EQUALIZER

Photo by mkhmarketing
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USE THE RIGHT PLATFORM

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You're surrounded by content creators whose interests and knowledge you can tap to reach more students.

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Be the entertainment students are seeking. Replicate what they want on the platforms they already occupy.

55.

IDEAS

Megan Hunt

http://about.me/meganhunt