FUNDRAISING MODELS

• Major Gifts
• Planned Giving
• Appeals
• Events
• Other?

WHAT ARE THE KEY ELEMENTS?

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IS THIS THE BEST MODEL?

• Event as a Fundraiser
• Event for Retention
• Event for Goodwill

FUNDRAISING EVENTS

• Relatively Low Income
• Staff Distraction - High
• % of MG Donor Acquisition
• What if?

RETENTION EVENTS

• What is currently in place?
• What is the cost?
• Does it work?
• What if?

GOODWILL EVENTS

• Who is targeted?
• What is the Goal?
• How is it measured?
• What if?

EVENTS

• Emotional versus Reality?
• What are the real costs to the LH?
• ROI? What metrics are best?
• Is there a better way?
• Does this help the Mission?

What is the real value?
Why keep doing it?

EMOTION OR MATH?