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Ethos

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PRESENTATION OUTLINE

ETHOS

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PERSUASION BASED ON THE CREDENTIALS ANS CREDIBILITY OF THE COMMUNICATOR. EX. "I HAVE WORKED WITH CHILDREN FOR 25 YEARS."

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PATHOS

PERSUASION BASED ON EMOTION. EX. "UNLESS YOU HELP, INNOCENT CHILDREN WILL DIE."

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LOGOS

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PERSUASION BASED ON REASON

EX. "IF 1 OF EVERY 2 CHILDREN CONTRACT THIS DISEASE, SHOULDN'T ALL CHILDREN BE VACCINATED?
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PARALLELISM

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USING THE SAME PART OF SPEECH OR SYNTACTIC STRUCTURE

EX."WE HAVE BEEN CHEATED. WE HAVE BEEN DECEIVED. WE HAVE BEEN OPPRESSED."
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ANTITHESIS

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DIRECT CONTRAST TO AN ORIGINAL PROPOSITION.

EX. "HE STATED WE SHOULD STAY PEACEFUL, BUT WE SHOULD FIGHT!"
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COUNTER ARGUEMENT

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AN ARGUMENT IN OPPOSITION TO ANOTHER

EX. MY OPPONENT STATED THAT IMMIGRATION POISONS THE COUNTRY, BUT IT ENRICHES THE AMERICAN CULTURE.