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Social News @CNN

Published on Nov 19, 2015

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PRESENTATION OUTLINE

SOCIAL NEWS @CNN

@SAMANTHABARRY

THE JOURNEY OF NEWS

HAS CHANGED
Photo by Ayushπ

BURMA 2012

BURMA 2014

BURMA 2014

SOCIAL MEDIA IS ADDING TO

RATHER THAN REPLACING OTHER WAYS PEOPLE GET NEWS
Photo by Kaba

Untitled Slide

Untitled Slide

100 DAY SOCIAL PLANS

  • Social media audit
  • Social media bible
  • Identify talent & producers

FUTURE SOCIAL PLANS

  • Revamping iReport
  • Innovating with What's App & others
  • Social central to all programmes
  • Social in news-gathering

AIMS

  • Increase engagement
  • Draw new audiences to CNN
  • Create Innovative content
  • Create Appropriate content
  • Leader in social news