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MONT BLANC HOTEL

GAVIN VADAMOOTOO, XANTIPPA HÖGBERG, ISABEL DE LA GARZA, SALWA SAADEDDINE
Photo by ! / dino olivieri / www.onyrix.com
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TABLE OF CONTENTS

  • Introduction
  • Features & Benefits
  • Value Proposition
  • PR Problem
  • Target Market
  • Buyer persona
  • Aims & Objectives - PR Tools
  • Budget
  • Gantt Chart
  • Conclusion
  • References
Photo by romanboed
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INTRODUCTION

  • Why are we here?
  • What do we want to achieve?
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FEATURES & BENEFITS

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VALUE PROPOSITION

Our mont Blanc hotel helps our travelers to create memories and fun experiences with our combination of classic swiss and modern touch environment thanks to our pure oxygen location, panoramic view of the Swiss alps and various activities all year round at a lower price level compared to Zermatt and Verbier

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PR Problem

One of the weaknesses of Mont Blanc Hotel is lack of exposure and publicity

Photo by JJJanszen
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AIM

To create credibility and recognition and increase brand awareness by reaching 10,000 mentions on our online and offline PR tools from 1st September 2016

Photo by JJJanszen
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OBJECTIVES

  • Creating a digital campaign to broadcast on YouTube to capture our target market attention by 30,000 views starting 1st September 2016 (3 months prior of hotel opening) through sponsored Facebook add
  • Using a Facebook page as an online PR tool to gain 3,000 likes, 1,500 mentions, 300 shares and 100 comments by 1st November 2016 through sponsored Facebook add
  • Be exposed on World Travel Market press release aiming to target 25,000 attendees
Photo by JJJanszen
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OBJECTIVES

  • Gain 25,000 views on hotel website to gain publicity before the opening by SEO Google ads and Facebook page
  • Attend seminars to raise awareness and create eWOM with hashtags, mentions. Target to reach 1,000 attendees
Photo by JJJanszen
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ONLINE PR TOOLS

  • Digital campaign
  • Facebook
  • Hotel website
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oFFLINE PR TOOLS

  • World travel market London (wtmlondon.com, 2015)
  • Speaking at seminars (fourth source, 2012)
Photo by RogerGoun
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BUDGET

  • WTC London 20,000 CHF
  • Hotel website 5,000 CHF
  • Facebook 5,000 CHF (Facebook.com, 2015)
  • SEO Google 247 CHF (support.google.com, 2015)
  • Campaign 326 CHF (OMM, 2010)
  • = Total 30, 583 CHF
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Gantt Chart

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CONCLUSION

  • PR Problem
  • Features & Benefits
  • The value
  • Communication & PR Tools
Photo by wasme
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