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Final Presentation( Sportwater)

Published on Nov 21, 2015

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PRESENTATION OUTLINE

1.

Untitled Slide

2.

Sportwater yearly revenue

3.

SPORTWATER

FINAL MEETING
4.

POSSIBLE PROBLEMS

  • Narrow target
  • Unattractive package
  • Lack of promotions
  • Wrong display
Photo by phatcontroller
5.

NEW PROPOSAL

AaRON & ERIC
Photo by S Richards Photography
6.

DESIGN + PACKAGING

  • Line figures
  • Different themes & seasonal special editions
  • Buy hard to collect & feel refreshing
Photo by Cokul
7.

NAME

  • Bottleline
  • Fusion of bottle and Line
8.

FINANCING

  • Issue new share( NTD $2 million)
  • Retain more income from last period
Photo by Great Beyond
9.

PRODUCTION

  • Provious reported yield of new products
Photo by Domiriel
10.

MARKETING

TOP 3 BOTTLED WATERS IN THE WORLD
Photo by Stuck in Customs
11.

EVIAN

FRENCH
12.

FIJI WATER

UNITED STATES
13.

GEROLSTEINER

GERMANY
14.

TARGET CUSTOMER

  • Competitions
  • Case study
Photo by r.nial.bradshaw
15.

TARGET CUSTOMER

  • An idead of " Water + Toys"
  • Children & teenagers who love something cute
  • Especially for GIRLs
Photo by Kris Kesiak Photography
16.

MARKETING STRATEGY

  • Interesting way to promote
  • " Water + Toys "
17.

PROMOTION

  • Line sticker
  • Disney
Photo by JD Hancock
18.

DISPLAY

  • Where : the lower shelf
  • Why : children can see it first
19.

Untitled Slide

Photo by woodleywonderworks

Yuhsuan Lin