WHO OWNS WHAT?

THE RELATIONSHIP BETWEEN

IS a BALANCE BETWEEN...

When we use online services that are free, we often agree to share ownership of what we post, create and upload.

We also barter our privacy, and our data as part of how we pay.


Almost any aspect of the impact, effect, experience and existence we have online is up for negotiation, trade, transfer and sale.

THERE ARE TWO STRANDS TO THIS BARTER...

OUR DIGITAL FOOTPRINT...

AND OUR DIGITAL EXHAUST...

We will look at both in this presentation.

You digital exhaust...the data you generate, and your digital footprint, the things you create.

These terms are not precise. They are used in different ways by different commentators.

In this presentation, we use digital exhaust to mean data, and digital footprint, or fingerprint, to mean your creations.

LET'S BEGIN WITH DIGITAL EXHAUST

YOUR DATA.

Your data...

The sites you visit, the services you use.
The places you go, in the real world.
Your contacts, address book, and connections.

Your device, operating system, and software.
The things you buy, share, make and sell.
Your likes, dislikes, interests and pastimes.

Your digital exhaust is the data you generate. It identifies you online.

It is the data you choose generate - comments, posts etc. - and
the data you generate passively, often without choice or knowledge.

This data,p exhaust is the map and the history of where you have been, what you have done, and who you have connected with online.

And it is an asset for the services that trade them.

ADVERTISERS PAY...

• To know who you are
• What you do
• What you like and dislike
• Who you know
• Where you work, live, go

"If you are not paying for it, you're not the customer; you're the product being sold"
Posted by blue_beetle at 1:41pm

The services we use for free to make our digital mark in the world, mark, and make money from us in turn.

They are created to generate and harvest our data.

FOR EXAMPLE...

Any service that uses gps tracks our location. Map apps. Geotagged photos and tweets. Compasses, astronomy apps, games...

Where you are is valuable information. This is traded data that we barter for access to almost any gps service we use.

It's collected, collated, used and sold.

Email services scan our communications for keywords, and sell to us on the basis of what they find.

They scan our contacts, ip addresses, hobbies, thoughts, interests and contacts. We agree to this access, and it's usage as an asset.

Social media track our relationships, posts, interests and surfing and sell the knowledge to whoever is willing to buy it.

Or use it themselves to sell targeted products to us.

Google store your searches, save your location data from your phone, or tablet or google map usage, your contacts, interactions, and track you across the devices you use and the services you use on them.

They track your google sign in on newspapers, forums, websites and services. The ads you click, the documents you make, the emails you send and receive that are part of their services.

This data is collected, collated, cross referenced or shared.

To target you with adds, to sell you services, to deliver things to you that are informed by your interests, location, connections and activity.

Unless you are extremely cautious, and very well informed, every online activity generates data.

"By using a free service, data becomes the currency with which a user pays "

Tamlin Magee, Forbes.com

AND NOW, OUR DIGITAL FOOTPRINT...

THE THINGS WE MAKE...

We create content. We take and post photos. We make videos, and comments. We write emails. We write posts, record podcasts, use online office programs, upload presentations, create theses, make music....

These are our fingerprint, our footprint.

When we create online, or upload what we have said, or made, we often agree to share ownership with the services we use to create of host them.

Any content you post or create is probably licenced to the platform you post it on, to be used, traded, or sold as the company sees fit.

The photos you post on Twitter and Facebook. They have a global licence to exploit themes they see fit. And the right for those rights to be farmed out to a third party

The right to distribute, utilise, alter, sell, or deploy the content you create for any purpose, anywhere, at anytime. The right to delegate or sell those rights to another.

These rights are often global, transferrable, sub licenceable and royalty free.

In some cases hey are irrevocable.
We retain outright ownsership, but share almost every other right with the sites and services we use.

FOR EXAMPLE...

Facebook reserve the right to use the photos, and any content you upload for whatever purposes they see fit.

They may appear as ads. They may be transferred to a third party for them to use. They may be sold, altered and adapted without your consent, anywhere, at anytime, with no royalties or consent.

Facebook have also, recently, successfully legally defended their right to use the content posted and created by those under the age of consent in the U.S.A.

Use of Facebook is now considered sufficient legal consent for images, data, and the content created by kids to be sold, traded and used.

YouTube reserve the right to use what you upload in whatever way they choose, everywhere, and at anytime.

They have exactly the same rights to your content as you do, except for actual ownership. No royalties, no consent. Anywhere, at anytime.

Twitter have the rights to use any photos you post, for any purposes they see fit.

They do not own your tweets. But you probably don't either. They are archived by numerous people, and are usually treated as public domain - anyone can quote, reproduce or share them.

They also reserve the right to sell your data.

Many services reserve the right to use your content after you stop using the service.

Some, for example Facebook, reserve the right to use it until you, and everyone you shared it with has deleted it.

Most reserve the right to change their terms without consulting you.

Our data, photos, artefacts, location and creations, and our online activity are the currency with which we pay for what we use.

Our fingerprint, our footprint is something we commoditise when we use free online services.

We are the product.

WHEN WE ENCOURAGE OUR STUDENTS TO USE THESE TOOLS

We enlist our students in this barter, this transaction of convenience and utility for privacy and data when we employ these technologies in our classes.

Whether we choose to use them or not, we should do so with open eyes, and full knowledge.

Ultimately we must forge our policies and practices with these terms of use in mind.

What we do with them is up to us, and how we frame them for our students, encourage responsibility, and talk about the meaning of modern privacy is something, as educators, that's likely to become more, rather than less pressing.

FOR A GOOD, EASY TO UNDERSTAND SUMMARY OF PRIVACY AND OWNERSHIP

YOU CAN ALSO CHECK ON MOOCIE.ORG/DATA FOR MORE RESOURCES

WE USE SERVICES FOR FREE.