BY GREG JOHNSTON

Post hoc, ergo prompter hoc

• Allstate holiday commercial
• Man talks about how last thanksgiving many people deep fried their turkey
• Then a small portion of those people set their house on fire
• Therefore the first event caused the second

BANDWAGON

• 'Be like Mike' Gatorade commercial
• The whole commercial is about people trying to be like mike
• Therefore since all these people are trying to be like mike, you should too.

BEGGING THE QUESTION

• Miracle speech
• Herb Brooks is speaking to his team before an important game
• Herb says "Tonight, we are the greatest hockey team in the world."
• Yet he does not back up that statement with any evidence

EITHER OR

• Nokia Lumia vs iPhone commercial
• Everyone in this commercial is either using the Nokia Lumia or iPhone
• Therefore they are acting like those are the on,y two options, when really there are many

HASTY GENERALIZATION

• Axe astronaut commercial
• Shows a fire fighter save a woman. But then she sees astronaut
• She then runs to the astronaut even though the fireman was the helpful one
• The commercial is summed up with on statement "nothing beats an astronaut"
• That sweeping statement is based on too few facts.

NON SEQUITUR

• Old spice commercial
• Man is advertising body wash to smell like a man
• He also throws in random comments that have nothing to do with the advertisement
• "I'm on a horse."

SLIPPERY SLOPE

• Direct TV Commercial
• Opens up by saying that when you have cable that causes depression.
• Then depression causes this and so on
• Therefore saying that the first event caused the second to happen and so on.

AD HOMINEM

• Ron Paul republican debate
• In this debate, McCain keeps creating arguments towards Ron Paul
• Ron Paul then chooses to attack these topics by saying things about McCain.
• Ron Paul is attacking the person, rather than the issue.
• "He has a misunderstanding of foreign policies."

STEREOTYPE

• Axe chocolate commercial
• Man sprays axe chocolate on himself
• All girls instantly love him
• Stereotypes that all girls love chocolate

STRAW MAN

• Dave Wilson intentionally misleads people into thinking he's black
• Then Wilson wins the local political election
• http://www.foxnews.com/politics/2013/11/11/white-texas-republican-wins-elec...

UNRELIABLE AUTHORITY

• Eliquis Commercial
• Old man taking Eliquis is speaking about what the medicine does
• He talks like he is the doctor, rather than the patient.
• "Eliquis causes less major bleeding thanWarfarin."