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12 Lessons From Steve Jobs

Published on Nov 18, 2015

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PRESENTATION OUTLINE

12 LESSONS FROM STEVE JOBS

GUY KAWASAKI

EXPERTS ARE CLUELESS

THEY WANT MORE SAMENESS; YOU NEED INOVATION

CUSTOMERS CAN'T TELL YOU WHAT THEY NEED

WHO ASKED FOR THE IPHONE?

THE BIGGEST CHALLENGES BEGET THE BEST WORK

AIM HIGH

DESIGN COUNTS

DESIGN PROVIDES A BETTER EXPERIENCE THAN CHEAPER PRICES

BIG GRAPHICS. BIG FONTS

IN YOUR PRESENTATIONS USE

JUMP CURVES

NOT 10% BETTER; BUT 10X BETTER!

FIND WHAT WORKS

DON'T GET STUCK ON ANY SYSTEM, MODEL, OR IDOL. EITHER YOUR PLAN WORKS OR IT DOESN'T

VALUE IS DIFFERENT FROM PRICE

DON'T SELL _____; SELL UNIQUE VALUE

A PLAYERS HIRE A+ PLAYERS

HIRE PEOPLE THAT WILL MAKE YOUR VALUE PROPOSITION BETTER

HIRE FOR CHANGE

IF YOUR NOT IMPROVING YOUR VALUE YOUR DYING

REAL LEADERS CAN DEMO

IF YOU CAN'T USE IT; THEY CAN'T EITHER!

REAL LEADERS SHIP

DON'T WORRY; BE CRAPPY. JUST SHIP!

BELIVE. THEN SEE

BELIEVE. CREATE. SHIP. SEE

SVBFINANCIALGROUP

YOUTUBE VIDEO BY GUY KAWASKI