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BONDS

Published on Nov 23, 2015

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PRESENTATION OUTLINE

1.

PACIFIC BRANDS

MARKETING CHANNEL AUDIT
Photo by M i x y
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PACIFIC BRANDS MISSION

3.

HISTORY

4.

SIZE

5.

FOCUSING ON:

KEY CONCEPTS
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TARGET MARKET

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MARKET GEORGRAPHY

Photo by Thiru Murugan
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10.

MARKET SIZE (BONDS)

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MARKET BEHAVIOUR

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PRODUCT CLASS

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CHANNEL DISTRIBUTION

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MARKET EXPOSURE

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OVER TIME...

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POLITICAL/LEGAL

Photo by bbcworldservice
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ECONOMIC

Photo by Images_of_Money
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SOCIO-CULTURAL

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TECHNOLOGICAL

Photo by garryknight
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STRENGTHS

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WEAKNESSES

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OPPORTUNITIES

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THREATS

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MAJOR COMPETITORS

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PACIFIC BRANDS DISTRIBUTION CENTRE

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ROLE OF DISTRIBUTION

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STRATEGIC DISTRIBUTION

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ORDER PROCESS

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SUPPLY CHAIN IMPROVEMENT

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SUPPLY CHAIN MANAGEMENT

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SELECTING CHANNEL MEMBERS

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CHANNEL MEMBERS

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APPLYING SELECTION CRITERIA

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SECURING CHANNEL MEMBERS

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SNAPSHOT

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