Mate in Law
Published on Nov 19, 2015
A social network application that connects you with people around you with whom you have one or more mutual friends.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Benefit
from your friends' Social network
It's a small world
- Find new friends everywhere and anywhere
- Connect with like-minded people on your travels
- Bond over your mutual friends
- Expand your friends circle through your friends
Photo by martinak15
just friends.
no flirt. no tinder. just friends.
You're Not alone
- Moving to a new place can be challenging .
- People find it difficult to find and make new friends.
- Outside of college this gets even harder.
- "Mate in Law" shows you people around you and your next destination,
- that all share something special with you: the same friends.
Photo by davidwallace
for anyone
with a facebook account.
online data
- Mate in Law uses your Facebook data.
- Geo-location and the Facebook Graph find people with mutual friends
- within a specific location.
- Expats, frequent travellers and global citizens benefit from "Mate in Law"
- by making new friends easily and bonding over mutual friends.
Photo by Jesse757
Marketing
communications strategy.
strategy
- Social Media - Facebook Advertising.
- Ads on Travel Platforms and Blogs.
- University Blackboard and Newsletter Placements.
- Advertise in big Cities (Newspapers, Posters).
- User Growth through Growth Hacking.
Photo by the tartanpodcast
Costs
& Revenue estimates.
costs & Revenue
- Development of the App approx. 10.000,00EUR
- fixed costs for employees (x)
- variable costs for marketing and promotion (x)
- Revenue generated through data selling and ad placements
- within the application.
Photo by elobofoto
the founder
intro.
janine c. Schäfer ,
- Recent Graduate Student with experience in Communications & Digital Media.
- MA at the American University in Paris in International Relations.
- BSc at Goethe Universität in Frankfurt in Economics.
- Creative, entrepreneurial person that likes new challenges.
- Very international background & high level of multicultural competence.
obstacles
competition. design. ideals.
obstacles
- Main Competitors: Tinder & Hinge
- Advantage: Both focus on dating only.
- Design: Simplistic, Modern with profiles that focus on shared features.
- Simple Chat functions and Easy introduction via "Say Hi" Button.
- Added features as user base grows.
Photo by rishibando
Launch
Plan.
Thank you
For your Time and attention.
