1 of 15

Slide Notes

DownloadGo Live

PR Plan

Published on Nov 19, 2015

No Description

PRESENTATION OUTLINE

NEXT STEPS IN BUILDING THE QUALITY AND REPUTATION OF TOURO.

FUND RAISING & ALUMNI
Photo by Leo Reynolds

PR Definition

DOING GOOD AND GETTING CREDIT FOR IT.

TARGET AUDIENCES

STUDENTS, FACULTY, ALUMNI, PHARMACISTS, PATIENTS, COMMUNITY.

MESSAGing

STRENGTHS, ACCOMPLISHMENTS, GOALS, ETC

First Do Good

AWARDS, GRANTS, PUBLICATIONS, LEADERSHIP, COMMUNITY AND PROFESSIONAL SERVICE.

STUDENT EVENTS

White Coat, Health Fairs, Legislative Day, Commencement etc

Faculty Research

GRANTS, POSTERS, ABSTRACTS, PRESENTATIONS, JOURNAL AND BOOK PUBLICATIONS.
Photo by SandiaLabs

DOCUMENT

PICTURES, STORIES, VIDEOS, press releases.

Web Site

KEY WAY TO REACH PROSPECTIVE STUDENTS AND OTHER AUDIENCES.

SOCIAL MEDIA

FACEBOOK, TWITTER, LINKEDIN ETC

Publications

PRESS RELEASES, NEWSLETTERS, MAGAZINES, BROCHURES ETC.
Photo by korrey

Associations

SPEAKERS, OFFICERS, EXHIBITORS, SPONSORS ETC

Fund Raising

ALUMNI RECEPTIONS, GOLF TOURNAMENTS, INDUSTRY RELATIONS.

Continuing Education

PRECEPTOR TRAINING, ALUMNI EVENTS, FUND RAISING

GET CREDIT!

ENJOY YOUR ENHANCED REPUTATION.