SUBSTITUTES

WHAT IS A SUBSTITUTE?

Substitute
- Good used in the place of another, like a replacement product

WHY BUY A SUBSTITUTE

• Similar to original product
• Something makes it more desirable
• Bought when original's price rises as alternative
• Bought when substitute has better price
• You can only buy one or the other, not both

Examples

You want Chick-Fil-A for lunch. But for some reason you can't have it. Could be lack of money, the restaurant is closed, or some other reason.

SUBSTITUTES FOR CHICK-FIL-A

• Eat at McDonalds or another restaurant
• Order a pizza
• Cook at home
• Find another place that sells chicken
• Eat leftovers

OTHER EXAMPLES

• Buying a one piece or two piece bathing suit
• Buying a new skateboard or a new bike
• Buying spray-on sunscreen or sunblock lotion
• Having dinner at Chipotle or at Red Lobster
• Buying Blue Bell ice cream or buying Wal-Mart brand ice cream

THANK YOU