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.CLUB brings people together – whether it’s two or two million, it’s about people joining together around an interest or passion.
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Join The .Club | The Only Club We Wanted To Be Apart Of

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Join The .CLUB

The New Top Level Domain For Brands
.CLUB brings people together – whether it’s two or two million, it’s about people joining together around an interest or passion.

Lumascape

Where Are We?
We actually transcend the Lumascape...

It Started With A Dream

.CLUB was formed in 2012 specifically for the purpose of applying for and operating the new generic top level domain name (gTLD) “.CLUB” as well as to create a complimentary online social network platform for clubs and membership organizations.

LinkedIn

Raised $7 million from private investors
Founded by serial entrepreneur Colin Campbell, who raised $7 million dollars within 30 days, by reaching out to fellow entrepreneurs, domain investors, friends, family, and clubs within LinkedIn.
Photo by TAKA@P.P.R.S

The New Domains Are Here

Nearly 1000 gTLDs are in the marketplace now...

Amazon: 76

Amazon has registered many domains and every single one is being forwarded to a (mostly) relevant page on Amazon.com’s website.

Google: 101

Google has registered 101 top level domains, most notably, .App.
Photo by MoneyBlogNewz

Donuts: 307

 
Donuts is a company that was created to apply and run new generic top-level domains from .agency to .guru and .photography to .recipes.
Photo by Alex Cameron

.Club: 1

 
“CLUB” is not like any other “generic” string – it brings immediately recognizable meaning and marketing value to any name to the left of the dot.
Photo by andrechinn

Why .Club?

A truly global brand, Club is “Club” worldwide, across languages
Why .CLUB?

.CLUB is already one of the most popular new domain extensions.

.CLUB is a global word that is spelled the same and means the same all over the world, even in China and Japan.

Why .Club?

Club instantly adds meaning and marketing value to any word
.CLUB brings immediately recognizable meaning and marketing value to any name to the left of the dot.

Why .Club?

Club represents community, loyalty and passion
.CLUB is all about community – people coming together around common interests and passions.

This makes .CLUB appealing to brands, businesses and individuals.

Why .Club?

Club is short and easy to remember
.CLUB is short and easy to remember.

There are millions of clubs worldwide, from golf and country clubs, to sports teams and fan clubs, to school and university clubs, to social groups and communities online (from Facebook to Google+).
Photo by Thomas Hawk

Why .Club?

Club appeals to both individuals and businesses
A brand, especially a retail or consumer-facing brand, should want to own it's respective .CLUB name in order to own and control its community.

An extension like .CLUB gives brands the opportunity to better serve their customers and fans by branding the destinations of their loyalty/affinity/reward programs.

After all, aren't your customers or fans already a member of your club?

Why .Club?

There is a massive global market for .CLUB domains
There is a massive global market for .CLUB domains.

The word Club is spelled the same and means the same all over the world, even in China and Japan.

Clubs & Associations

There is a massive global market for .CLUB domains
Sports clubs, teams, tennis, golf, yacht and country clubs...

Loyalty & Affinity Programs

Retailers and consumer facing businesses with loyalty and affinity programs...

Online Groups

Facebook | LinkedIn | Yahoo! | Google+
Facebook Groups, Google + Communities, LinkedIn Groups, Yahoo Groups...

Sports

There is a massive global market for .CLUB domains

Entertainment

Restaurants, bars, nightclubs, social clubs, comedy clubs...

Passionate Consumers

There is a massive global market for .CLUB domains

Why Are Domains Important?

  
Your domain name is an important part of your brand and identity.
Photo by kevin dooley

Web Address

 

Once Upon A Time...

 
Before the explosion of the recent launches of the new TLDs, finding your website was no less dissimilar to finding Waldo...
Photo by columnfive

Not Any More...

 
Instead of a ".com” you can now choose from many other “top level domains” including .photography, .tips, .ninja and many more, but why?!
Photo by Thomas Hawk

identity

Identity.
Photo by Patr!c!a

branding

Branding.
Photo by loop_oh

convenience

Click to add more text here
Convenience.
Photo by GotCredit

marketing

Marketing.

category leadership

Category Leadership
Photo by astanita

?

 
Quest(love)?!

Meaningful

  
Meaningful.
Photo by maybeemily

ta.co

.TIPS is ideal for informative websites - workout routines, DIY tutorials, video game walkthroughs and any other sort of website or blog that’s focused on sharing ideas and knowledge.

thehungergames.movie

.TIPS is ideal for informative websites - workout routines, DIY tutorials, video game walkthroughs and any other sort of website or blog that’s focused on sharing ideas and knowledge.

Financial.tips

  
.TIPS is ideal for informative websites - workout routines, DIY tutorials, video game walkthroughs and any other sort of website or blog that’s focused on sharing ideas and knowledge.
Photo by pamhule

Art.gallery

.GALLERY domain provides an ideal destination for artists, photographers, designers, students and families to post their art online.

Pro.flowers

Florists' Transworld Delivery (FTD) recently secured the new gTLD domain name for Pro.Flowers for $50,000.
Photo by Darwin Bell

Quicken.loans

The largest online retail mortgage lender and the second largest overall retail lender in the United States.

Carlsberg.beer
Quality.beer
Football.beer

Carlsberg Beer got creative with securing multiple .beer extensions, all synonymous with their brand.

859

Even Under Armour has registered 859 top level domains...

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Logical.

BornThisWay.foundation

The Born This Way Foundation is an American non-profit organization who recently changed their domain from .org to .foundation.

Brands

 
In addition to the Generic Top Level Domains, Brands can register as their own registry.
Photo by Brett Jordan

664

    
The number of Brands who applied for their own .Brand registry.

Anything.

.Nike
Photo by afagen

Anything.

.Apple
Photo by jasonr611

Anything.

.ABC
Photo by Leo Reynolds

Anything.

.BMW
Photo by Panda Evans

Anything.

.Canon
Photo by @Doug88888

Anything.

.Gap
Photo by nffcnnr

.shop

Gap.shop

.club

  
Photo by Falcon_33

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.photography

 
Photo by Garrett Gill

.clothing

  
Photo by swishphotos

Alphabet

Alphabet is a holding company and conglomerate that will directly own several companies that were owned by or tied to Google, including Google itself and launched using the TLD: abc.xyz.

Sunrise

The sunrise period of domain registration is a special period during which trademark holders may preregister names that are the same or similar to their trademarks in order to avoid cybersquatting.
Photo by Sean MacEntee

Major League Baseball

 
Major League Baseball registered .CLUB domains for ALL 30 of their teams.

Manchester United

The world’s most valuable and popular football club, Manchester United joined the .CLUB.

Harley Davidson

  
Harley-Davidson sustains a large brand community which keeps active through clubs, events and a museum.

Licensing of the Harley-Davidson brand and logo accountes for 5% of the company's net revenue.
Photo by Alerguez

Lego

The World's most powerful brand, Lego secured .CLUB for their Lego Club.

Harvard

With its history, influence and wealth, Harvard is one of the most prestigious universities in the world.

It's not .Com vs. TLD

It's not .Com versus Top Level Domain

Butterfly Twists

British footwear brand Butterfly Twists purchased 100 new domain extensions including .hiphop, .dating, .holiday, .fail, .photography, .ninja, .sexy, .cat, .cash, and .gallery and created a specialized site with a theme relating to each individual extension.

#AnytimeAnywhere

Deep Links

Photo by baldiri

Mobile Matters

  
Everyone's most personal device is the new avenue to quickly find and access Brands via Apps, Search and QR codes.

Safeway.club

Streamline the path for consumers to find your reward and loyalty destinations.
Photo by Thomas Hawk

Social Links

Infinate Choice

Amidst the madness of options, their still is opportunity to find a name that best represents your brand (and objective).
Photo by Efe Arat

Category Killer

One name is all it takes...

Beauty.club
Makeup.club
Skincare.club

Mary Kay Cosmetics secured the following looking to extend their brand through individual channels.

Startup.club

The Best Way To Launch And Grow 
Startup.Club gives entrepreneurs an easy and affordable way to fund the purchase of a “category-killer” .CLUB domain name and build a company around their new top level domain.

Coffee.club

Coffee.club, a subscription-based coffee club that delivers among the freshest access to organic, ethically sourced roasted beans on the market today.

Coffee.club was the first company launched via Startup.club.
Photo by Infomastern

Celebrities

  

50inda.club

Well-known for his No. 1 Billboard hit “In Da Club” - rapper 50 Cent launched the new .CLUB domain name extension in Manhattan on May 22, 2014.

lovato.club

Demi Lovato is an platinum selling artist, songwriter and actress founded her own Fan Club using the .CLUB domain.

viratkohli.club

Virat Kohli is a world cricket star and captain of the Indian National Team and has more than 22 million Facebook fans and 7 million Twitter. .CLUB is his official global website.

Premium Names

Coffee.club was the first company incubated under Startup.Club, which gives entrepreneurs an easy and affordable way to fund the purchase of a “category-killer” .CLUB domain name and build a company around their new top level domain.

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thank you