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7 Key Metrics To Measure Twitter Campaign Performace

Published on Nov 18, 2015

7 metrics that will help us to know, measure and analize factors to assess the Twitter campaign performance

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PRESENTATION OUTLINE

1.

7 KEY METRICS

TO MEASURE TWITTER CAMPAIGNS PERFORMANCE
2.

METRICS

WILL HELP US JUSTIFY OUR EFFORTS & TAKE DECISIONS
Photo by JorgeGT
3.

WHAT METRICS ARE HELPFUL

FOR MEASURING TWITTER CAMPAIGNS?
Photo by Arlo Bates
4.

METRIC 1

NUMBER OF TWEETS PER DAY
Photo by markkilner
5.

METRIC 2

NUMBER OF FOLLOWERS
Photo by cyf
6.

METRIC 3

NUMBER OF CLICKS
Photo by Nick Kenrick.
7.

METRIC 4

NUMBER OF RETWEETS
Photo by Rosaura Ochoa
8.

METRIC 5

NUMBER OF SHARES
Photo by włodi
9.

METRIC 6

VALUE OF THE CONTENT
Photo by solofotones
10.

METRIC 7

ENGAGEMENT
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11.

HOW DO WE CAN ACHIEVE GOOD RESULTS?

Photo by oscarandtara
12.

WE'LL NEED TO WORK ON...

BEING LINKED BY OTHERS
Photo by ~Urban Prowler~ (www.anshumm.com)
13.

WE'LL NEED TO WORK ON...

USING THE CORRECT KEYWORDS
Photo by Thomas Hawk
14.

WE'LL NEED TO WORK ON...

TRACKING VISITORS BEHAVIOUR ON OUR WEB
Photo by HKmPUA
15.

SUCCESS OR FAILURE IS BASED ON...

KNOWING, MEASURING & ANALYZING KEY INDICATORS
Photo by Paco CT
16.

ADDITIONALLY WE SHOULD CONSIDER

PERIODICITY & TYPE OF USE
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17.

INNO-SMART BARCELONA

VIA @SRODRIGUEZD
18.

7 KEY METRICS

TO MEASURE TWITTER CAMPAIGN PERFORMANCE
Photo by Liberanome

Silvia Rodriguez-Donaire