PRESENTATION OUTLINE
SET IT UP WITH A KILLER TITLE
IT'S A CONTRACT WITH YOUR AUDIENCE
MAKES A GOOD FIRST IMPRESSION
BUILDS GRADUALLY TO YOUR THESIS
INTERESTING FACTS/THEORIES
BRING THE READER UP TO SPEED
SHOW THE READER YOU KNOW YOUR STUFF
USUALLY 2 TO 4 SENTENCES LONG
DON'T BEGIN BY APOLOGIZING
DON'T MECHANICALLY PREVIEW THE ESSAY
AVOID GRANDIOSE STATEMENTS