Lets Conquer Thyroid Together

Need for Advocacy

• Thyroid disorders are on a rise in India with around 42 million people suffering from different types of thyroid disorders like hypothyroidism, hyperthyroidism.

A study published in Indian Journal of Endocrinology and Metabolism revealed that atleast one in every 10 persons in India is suffering from hypothyroidism

Its time for action

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Idea

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Plan

• Consumer engagement via lovable content
• In a fun/friendly way encourage conversations around Thyroid
• KOL Doctor engagement and brand building
• Some actual Thyroid Testing (T3,T4, TSH)
• Dietitian consultation for those diagnosed with thyroid disorders

Content Ideas

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• Myths about Thyroid Disease