BEN COHEN & JERRY GREENFIELD

HUMBLE START

• Lifelong Friends
• Wanted to make Bagels
• $5 course at PSU creamery

VERY VERMONT

• Burlington, Vermont
• $12,000
• instant success

FINANCIAL STRUGGLE

• First COO- Fred Lager

1984

• Sold pint-sizes at local shops
• Public to Vermont only
• Helped fund large plant
• sales topped $4 mil

PHILANTHROPY

• 1985- Ben & Jerry Foundation
• 1992- Children's Defense Fund
• Environmentalists
• Fair-Trade
• B Corporation

SOLD

• 2000- company is sold to Unilever
• set up a B.O.D. to ensure right direction

HALL OF FAME

• Smart businessmen
• Concern for fellow man
• Enjoy work

WORKS CITED

• ABOUT US. (n.d.). Retrieved March 8, 2015, from http://benandjerrysfoundation.org/about-us.html
• About Us | Ben & Jerry’s. (n.d.). Retrieved March 8, 2015, from http://www.benjerry.com/about-us
• B Corporation. (n.d.). Retrieved March 8, 2015, from https://www.bcorporation.net/
• Ben Cohen & Jerry Greenfield. (2008, October 9). Retrieved March 8, 2015, from
• http://www.entrepreneur.com/article/197626

WORKS CITED PT. 2

• File:Ben and jerry logo.svg. (n.d.). Retrieved March 8, 2015, from
• http://en.wikipedia.org/wiki/Ben_&_Jerry's#mediaviewer/File:Ben_and_jerry_l...