Effective communications
Published on Nov 18, 2015
Effective communications
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PRESENTATION OUTLINE
Effective communications skills
for Entrepreneurs by Jeannette M E Lee
Effective communications are clear, concise, and get results.
5 Must Answer Questions
What do I want to say?
Figure out what you want to say & why
Say it simply
Say it clearly
Say it concisely
Say it simply
Say it clearly
Say it concisely
5 Must Answer Questions
Who is my market?
Know and understand your market.
Identify your market
Create market-specific objectives
Pitch your sale directly to your market
Identify your market
Create market-specific objectives
Pitch your sale directly to your market
5 Must answer questions
What does my market want?
Put yourself in your customers' shoes to figure out what they need and need to know to buy your product.
5 must answer questions
Why do I need to sell my idea?
Because you want financing and you want your product to sell.
Create compelling stories so that venture capitalists and customers can understand and finance or buy your product.
Create compelling stories so that venture capitalists and customers can understand and finance or buy your product.
5 must answer questions
Why do I need to believe in my idea?
Because if you don't, no one else will.
Be confident
Display logic
Use language that is clear to sell your product
Be confident
Display logic
Use language that is clear to sell your product
Effective communication
Effective communication only happens when ideas are received and understood in the manner in which you intended.
3 ways to communicate effectively
Verbal
With focus on your market, decide exactly what you should say and how you should say it by:
Speaking clearly
Speaking confidently
Anticipating responses
Speaking clearly
Speaking confidently
Anticipating responses
3 ways to communicate effectively
Written
With written communication, less is more:
Avoid jargon/slang
Identify the problem
Show that your product is the solution
Use quantitative data for support
Avoid jargon/slang
Identify the problem
Show that your product is the solution
Use quantitative data for support
3 ways to communicate effectively
Body language
Since body language is key to effective communication:
Listen actively by paying full attention
Make eye contact
Nod and smile to acknowledge responses
Don't interrupt
Answer questions asked
Listen actively by paying full attention
Make eye contact
Nod and smile to acknowledge responses
Don't interrupt
Answer questions asked
Purpose of communications
To convey ideas in a clear, concise, and direct manner
Remember that an effective communications strategy for entrepreneurs should address the 5 Must-Answer questions:
What do I want to say?
Who is my market?
What does my market want?
Why do I need to sell my idea?
Why do I believe in my brand?
What do I want to say?
Who is my market?
What does my market want?
Why do I need to sell my idea?
Why do I believe in my brand?
Images used
- Slide 1 - Jeff Pang, Glenns Lake, Flickr
- Slide 2 - Stewart Cutler, speak clearly (7/365), Flickr
- Slide 3 - NobbiP, Alyana Market 50, Wikimedia
- Slide 4 - David Shankbone, Wall Street & NY Harbor, Flickr
- Slide 5 - Camera Eye Photography, Week #6, Light, Flickr
images used
- Slide 6 - Luckylooke, I Believe I Can Fly, Deviant Art
- Slide 7 - MLK, Jr., Lincoln Memorial, Wikimedia
- Slide 8 - Simon Law, Chatting, Flickr
- Slide 9 - Jonathan Kim, Writing, Flickr
- Slide 10 - Caravaggio, Fortune Teller, Wikimedia
Images used & License
- Slide 11 - jimbates332000, 42-15659276, Flickr
- Effective Communications by Jeannette M E Lee
- Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
