MOUNT - IN

OUR MISSION

• At Mount - IN, our mission is
• To be the best all year round ski resort available to
• Avid skiers
• And snowboarders

WE ARE A

STRENGTHS

• Fairly easy to start
• More capital available on startup
• Wider range of business skills

WEAKNESSES

• Each partner must share profits
• Everyone is liable for others
• Each partner can make conflicting descsions

WHAT WE PROVIDE

• Lodging
• Ski/Snowboard lessons
• Rental equipment
• Great food and drink
• Indoor hills

DIANSON'S STRENGTHS

• Good marketing skills
• Good at writing

DIANSON'S WEAKNESSES

• Disorganized
• Bad with numbers

DAVID'S STRENGTHS

• Organized
• Good communication skills

DAVID'S WEAKNESSES

• A little too organized
• No sense of ethics

MICHAEL'S STRENGTHS

• Open to new ideas
• Good with people

MICHAEL'S WEAKNESSES

• Has a temper
• Doesn't understand math

OUR LONG TERM GOALS

• Net worth of 1 Bil within 22 years
• 3 locations within 8 - 10 years

OUR SHORT TERM GOALS

• 10K guests in the first year
• Open an off site gear store

TRENDS IN THE INDUSTRY

PEOPLE WANT

• More challenging courses
• More affordable vacation spots
• A state of the art vacationing environment

STATE OF THE UNION('S ECONOMY)

• People want to go to exotic mountains and not L.A.
• People have less money, because of the recession

OUR COMPETITION

REAL SKI RESORTS

• They have the element of authenticity
• Guests in major cities can drive to us in minutes

OTHER SKI GEAR LINES (COLUMBIA)

• We aren't as well established as other brands
• We sell on site for a cheaper

CUSTOMER ANALYSIS

OUR CUSTOMERS

• We want:
• Moderately wealthy middle class
• Families
• Of all races

TRANSPORTATION

• We will attract more customers by
• Locating ourselves close to major cities
• Providing shuttle services from nearby hotels

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MIDDLE CLASS FAMILIES

RESOURCES FOR STARTUP

• Lots and lots of money
• Construction and excavating materials/machines
• Skis/Snowboards, goggles, etc.
• Artificial snow blowers
• Transportation (Hotel shuttles)

RESOURCES (CONT.)

• Food and drink
• Furnishings for the lodges and hotel
• Equipment for the lift and machines to build it

HUMAN RESOURCES PLAN

• We will provide food and lodging
• A good health and retirement plan
• Days where only employees can ski/snowboard

MANUFACTURING

• We will manufacture overseas
• And then ship the clothing to our locations

ADVERTISING

• Commercials on kids and adult stations
• Facebook ads
• Newspaper ads

CUSTOMER QUESTIONS

• If you took lessons, do you feel more confident ski/snowboarding?
• Would you refer we make our courses more challenging?

MARKETING RESOURCES

• Marketing analyst/consultants
• Web design specialist
• Print media design specialist

MARKETING SCHEDULE

• New T.V. spot every two months
• Daily posts on Facebook
• Ads in weekend editions of newspaper near our locations

FINANCIAL NEEDS

5 MILLION FOR STARTUP

FINANCIAL GOALS

WAYS TO OBTAIN FINANCING

• We can ask venture capitalists
• We can get financing and loans from banks
• We can borrow money from family

WAYS TO MAINTAIN FINANCING

• Keep advertising and cross our fingers
• Don't overspend on promotions, reduce hours if needed