HOW TO START A STARTUP

THIS PRESENTATION IS A SUMMARY OF AN ARTICLE

• Written by Mashauri.com
• A space-age accelerator for entrepreneurs
• We increase the success rate of startups
• Read the article at www.mashauri.com/blog

K.I.S.S

ONE OF THE KEY REASONS FOR FAILING

WE OVERCOMPLICATE STRATEGY

A STRATEGY ANSWERS 3 BASIC QUESTIONS

• What are you selling?
• Who are you selling to?
• Why are they buying from you?
• No clear answer = no clear strategy

ADMITTEDLY THEY ARE RELATED

WHAT ARE YOU SELLING?

• Solution
• Value proposition
• Price

WHY ARE THEY BUYING?

• What problem are you solving?
• How have you solved it?
• Why is your solution better?

WHO IS BUYING?

• Who are they?
• What is their need?
• How do you reach them?

IF ITS EASY, WHY DO SO MANY FAIL?

• Lack of focus on one or more of the 3 elements
• The problem is not understood by the startup
• The market does not exist or is too small
• Customer acquisition costs are too high
• Poor fit between founders and opportunity

HOW TO GET IT RIGHT?

• Understand and align the pieces
• Test and refine and further align
• Get better and better at doing it

USE THE MASHAURI STRATEGY CANVAS

BIT LIKE 0'S AND X'S IN REVERSE

FOR INSTANCE

• The price, aligns with
• The value proposition, aligns with
• The buyer ?
• If you get it, the investor will get it!

AIR BNB

MASHAURI - THE SPACE-AGE ACCELERATOR

LAUNCH YOUR BUSINESS AT MASHAURI