And what do they do?

Well, as it turns out, “Retail Art Director” isn’t necessarily a universal term for a particular kind of visual artist, but rather there are quite a few titles for people who do mostly the same kind of work. This includes Retail Creative Director, Retail Store Design Director, and Visual Merchandising Director as well as Retail Art Director. All of these people do very similar, if not the same, kind of work.

Regardless of specific title, these designers are in charge of a retail store’s visual identity, from the store design, to marketing material and signage. Some may focus or specialize in a specific are (such as store design), but ultimately they oversee their design departments.

So, What skills does a Retail Art Director need?

Skills

• Proficiency in design software
• Photography knowledge and skills
• Interior design knowledge and skills
• Communication skills
• Interpersonal skills

How about education?

Many Retail Art Directors hold a bachelors or masters degree in art, photography, graphic design, interior design, and/or marketing.

Where might you find a Retail Art Director?

Working in the corporate headquarters for a retail company, or in a design/consultant firm all around the country.

Lulu Chen is the Art Director of Photography at bloomingdales.com.

Because “Retail Art Director” is not a universal term, I’ve compiled the information for the median salary of similar positions

Salary

Retail Art Directors belong to various professional groups depending on specific field or focus.

Professional Groups

• ADG-Art Directos Guild
• AIGA-American Institute of Graphic Arts
• ASMP-American Society of Media Photographers