Apps and Websites

Apps

• Installed by the user
• Software applications
• Often purchased or installed via a portal e.g. app store

Websites

• May be viewed on multiple devices (mobile, laptop, desktops, tablet...)
• Free and needs no installation.
• Responsive Design

Different types of apps

Branded: this is usually the case with apps. Companies create an app that showcases what they are all about.

Location aware: apps that know where you are and based on your location will tailor what it shows you e.g. Yelp recommends local bars and restaurants

Social Media: Networking apps such as LinkedIn, Facebook and twitter are allowing their users to use their platform anywhere and at any time, making networking easier, and more accessible.

Retail: this allows shoppers to purchase on the go from fashion (Asos) to food (Asda) this app enables you to do your shopping remotely and it saves your details for the next time.

Technological Developments

Technological developments may exploited for mobile marketing

QR codes may be implemented into certain websites or apps, with promotional information for the end user.

maps may be tailored to different audiences. For example, as soon as somebody has location aware enabled, Google maps can target only certain areas or certain types of places the user visits regularly and target businesses towards these potential customers/ clients.