ELEMENTS OF DESIGN

VISUAL DESIGN ELEMENTS

• Point Shape
• Line Form
• Color Space
• Value Texture

POINT

• Most basic element of design.
• Has position but no dimension.
• Can be described by coordinates on a plane used to indicate a location.

LINE

• Only length dimension
• Types, vertical
• Curved
• Horizontal
• Diagonal

COLOR

• Hue-base
• Value-light/dark
• Saturation-purity or intensity

SPACE

• Areas between and around part
• Positive/negative

TEXTURE

• Surface look or feel
• Smooth
• Rough

VALUE

• Lightness or darkness of a color

SHAPE

• Enclosed
• Organic
• Mechanical
• Geometric

FORM

• 3D volume or solid use of value