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Introducing the Creative Industries

Published on Nov 20, 2015

Illustrated overview of our book, Introducing the Creative Industries (SAGE 2013).

PRESENTATION OUTLINE

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Rosamund

Gauti

Working in the Creative Industries

Shared working practices, career paths

Institutions, ownership, entrepreneurship

The business of creativity

Work routines and work cultures

Production and circulation of creative products

Creative producers

Research, development, production

Circulation, marketing, distribution

The Creative Economy

Commissioning and financing

Clients, funding models

Jobs that don't exist yet

(Oculus tour guide?)

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