Successful Marketing management

Developing strategies and Plans.

Identify potential long-run opportunities, given its market experience and core competencies

Assessing market Opportunities and customer Value

To transform strategy into programs,marketing managers must make basic decisions about their expenditures, activities and budget allocations.

The amount of money spent should affect the sales and profits.

Choosing Value

Market should be divided into major key segments, evaluate each one and target those provide the best value.

Marketers should pay close attention to competitors, anticipating their moves and knowing how to react..

quickly and decisively.

Designing Value

At the heart of marketing program, is the PRODUCT.

i.e. the firm's tangible offering to the market, which includes:
Market quality
Design
Features
Packaging.

A critical marketing decision relates to price.

This factor holds the target buyers from moving towards your competitors.

Delivering Value

Determining how to properly deliver to the target market the value embodied in its products and services.

It is important to identify, recruit and link various marketing facilitators to supply the products.

Communicating Value

Adequately communicate to the target market , the value embodied by the products and services.

Sustaining Growth and Value

Initiate new product development, testing and launching as part of a long term view.

This strategy should take into account changing global opportunities and challenges.

Tasks

• Developing strategies and plans
• Assessing opportunities and customer value
• Choosing value
• Designing Value
• Delivering value
• Communicating value
• Sustaining growth and value.

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