Experiential CMC Theory by Renee Clear

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Slide Notes

Experiential CMC Theory

Published on Nov 21, 2015

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PRESENTATION OUTLINE

EXPERIENTIAL AND PERCEPTUAL

THEORIES OF CMC

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Electronic propinquity theory -- psychological closeness is a user experience. Bandwidth, mutual directionality, communication skills, complexity of task, fewer communication rules, and fewer choices among alternate media are all factors that play into this theory

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Social influence theory -- media and media potential are socially constructed. The richness and utility of a medium are affected by interaction with other individuals. Strong ties have more influence on ones perceptions of CMC than do ones weak ties.

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Channel expansion theory -- as an individual gains experience with a medium, the medium becomes richer for that individual

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Renee Clear

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