INTER-CULTURAL COMMUNICATION AN BUSINESS ETIQUETTE IN USA

FEATURES OF AMERICAN'S COMMUNICATIVE BEHAVIOUR

• Communicative, openness, emotionality
• Democracy, informality in communication
• Directness and positive in communication
• Expressed goodwiil and patriotism
• The love to self-advertiement, unlike a hash

DOMINANT TRAITS OF AMERICAN CHARACTER

• Independence, respect of freedom of others
• Priority of business rel., before personal, common busynes
• Neglect to the losers, and love to the winners (winners means reach)
• National egocentrism, truthfulness, the importance of equality
• Respect and and tolerance to the other nations, but a sense of superiority over other countries

THE PERCENTAGE OF ETHIC GROUPS

THE MELTING POT

FACTORS HINDERING THE PROCESS

• Stereotypes
• Conflicts
• Prejudices
• Ethnocentrism

POSITIVE DISCRIMINATION

BUSINESS ETIQUETTE

WHAT AMERICANS APPROVE

• Individuality- the person is more importante than group
• Independence, freedom, human rights
• Simplification of communication, directness, sincerity
• Self-confidence, time, accuracy, punctuality,