Pricing
2 errors.
1. Cutting prices as a strategy is an easily matched strategy. Unfortunately. All it does is drive down the entire market.
I have seen competitors do this in several markets. Customers love it.
Margins get too thin.
It's like a boxing match. Competitors beat each other up. Both get bloodied. The only winner is the customer.... not really. In this type of environment, quality and trust get sacrificed.
2. Companies compare pricing strategies and wonder how their competition is pricing so low as they stand in their luxurious office suite or building.