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eCommerce UBU

Published on Nov 22, 2015

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PRESENTATION OUTLINE

1.

eCommerce

LO TANGIBLE DE LO INTANGIBLE
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2.

Untitled Slide

3.

Protagonistas del eCommerce

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4.

¿Cómo nos conoce el cliente?

POSICIONAMIENTO Y MARKETING
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5.

Posicionamiento y marketing

Photo by PatrickCain
6.

Investigación

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7.

Estrategia

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8.

Acciones

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9.

SEO

SEARCH ENGINE OPTIMIZATION
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10.

In site SEO

Photo by Alan Cleaver
11.

Off site SEO

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12.

SEM

SEARCH ENGINE MARKETING
Photo by Yuya Sekiguchi
13.

SEM

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14.

Acciones offline

HAY UN MUNDO REAL AHÍ FUERA
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15.

Acciones offline

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16.

Conseguir la confianza del cliente

BRANDING, UX & ATENCIÓN AL CLIENTE
Photo by Victor "Scott"
17.

Branding / Marca

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18.

UX / Experiencia de usuario

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19.

Atención al cliente

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20.

Herramientas eCommerce

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