Goals: The NATIONAL ASSOCIATION OF REALTORS® strives to be the collective force influencing and shaping the real estate industry. It seeks to be the leading advocate of the right to own, use, and transfer real property; the acknowledged leader in developing standards for efficient, effective, and ethical real estate business practices; and valued by highly skilled real estate professionals and viewed by them as crucial to their success.
Type of Interest Group: The National Association of Realtors is a Professional Economic group that is formed on the basis of economic interests and maintain standards of the profession.
Techniques: Since its inception in 1908, the NATIONAL ASSOCIATION OF REALTORS® has worked successfully to advance home ownership, real estate investment, private property rights and the free enterprise system in the halls of Congress and the Federal agencies. Today, the NATIONAL ASSOCIATION OF REALTORS® is widely recognized as one of America's strongest, most effective lobbying organizations. With more than 760,000 members representing every city, township and community across America, NAR is the "Voice for Real Estate" in the nation's capital and a lobbying group to be reckoned with.
Techniques Cont: In fact, Fortune Magazine has ranked NAR among the 25 most powerful lobbying groups in the nation four years in a row. They effectively use grassroots lobbying and get the majority of their members to write letters, emails and make phone calls to influence legislation.
The National Association of Realtors' website is (realtors.org) and it offers statistics, research, blogs, events, news updates and just basic information about the organization.