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Breakfast Brainstorm - Attraction

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PRESENTATION OUTLINE

1.

This class is designed

to be done in a group
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2.

Breakfast Brainstorm

Photo by Daniel Y. Go
3.

Brown Bag Brainstorm

Photo by Randy Heinitz
4.

*solo is okay too

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5.

High-level concepts

  • Identify & define target clients
  • Develop solutions to their problems
  • Develop ongoing content creation strategy to attract them
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6.

Target clients

Identify & define
Photo by Matthew McVickar
7.

It's Safer to Niche

  • Who are they (demographic)
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8.

Client styles - "archetypes"

Photo by Donnay
9.

It's Safer to Niche

  • What do they really want (psychographic)
Photo by Matt From London
10.

Empathy map

Photo by Oliver Quinlan
11.

What problems

are your clients facing?
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12.

This isn't what they need

Photo by David Bergin Photography
13.

They need

what's in your head
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14.

Untitled Slide

Photo by Leo Reynolds
15.

Untitled Slide

Photo by Leo Reynolds
16.

Untitled Slide

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