DEFINE

WHAT DO YOU DEFINE?

• Cost of customer response and getting a product/service wrong.
• Technology development cycles.
• Risk appetite to form and execute a startup.
• Structure and funding of industry.
• Availability of entrepreunerial ecosystems.

CASH IS KING

• You are selling a product or a service to customers.
• Your variable costs of capital, materials, marketing etc. are lower than the sales price.
• Total cost should ideally be much less than revenueto make a sizeable profit.

YOU MUST FAVOUR:

• Experimentation over elaborate planning.
• Customer feedback over intuition.
• Iterative design over big design upfront.

IDEATE

Ideation is mental stimulation.

WHAT IS AN IDEA?

WHAT CAN YOU COMBINE?

• Ideas
• Products
• Technologies
• Needs
• Concepts

PREPARATION

INCUBATION

INSPIRATION.

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