Untitled Slide

Book. Dine. Save.

Silverwhere

• Search for restaurants in cosmopolitan areas
• and book a table while benefiting from a promotional offer.
• Restaurants create deals and offers for slow days to attract customers.
• Additionally, users are rewarded for a review and friend invites.
• Restaurants can track their bookings; see stats and use CRM tools. 

Attract new guests

No more empty tables.

• Fill more seats on slow days or last minute.
• Attract new customers through promotional offers.
• Turn casual visitors into regulars.

Try out something new

Incentives

• Daily deals and promotions serve as an incentives for people to try out
• No payment information or other personal details needed to book! 
• People generally don't experiment a lot and visit what they already know.
• Guests feel happy about saving money and being rewarded for reviews.
• People will generally be more tempted to go out to eat.

Experience

• Using LaFourchette for 2 years while studying in Paris,
• I didn't want to miss the concept and created Silverwhere.
• I tried out new restaurants everyday - depending on a special offer -
• and visited the ones I liked again, even without a deal.
• The concept serves both: restaurateurs and visitors.

Two target groups

Restaurateurs

• in cosmopolitan areas.
• that want to increase their client base. 
• that experience so called "slow days".
• that would like to attract new customers.
• who like to use CRM tools to improve communication.

Guests

• Anybody that likes to go out to eat.
• Anyone looking for a new place to eat. 

Marketing

Communications Plan

• Direct communication via visit and/or brochure with restaurateurs.
• Attracting new restaurants through other restaurateurs.
• Assumption: If Restaurant X uses it, then Y and Z will follow to compete.
• Attraction of users through social media advertising and local ads.
• Cosmopolitan newspapers and local magazines.

Numbers

Costs & Revenue

• Revenue: 2EUR per person booked on a table
• Extra: PRO Account 59EUR per month per restaurant (optional)

Obstacles

Competition

• Opentable, Bookatable, LaFourchette (France), Groupon
• Advantage: Table booking sites do not focus on promotions
• Disadvantage: Client base and restaurants already use most booking systems
• Advantage: Silverwhere is restaurant friendly - offering stats, CRM tools 

Launch Plan

Launch

• Beta-Version Ready by End of November 2014
• Launch after successful development

Thank You